Welcome zone is a warm and inviting space for visitors to gather before they begin their journey. Highlight of this zone is the interactive Hyper-Matrix wall that features an overview of Visa innovations.

The journey begins at home, where the visitors will learn more about the VISA payment innovations which they have been interacting with in their everyday life.

After the garden, visitors enter a space where different mobility options in both the public and private transit are integrated with Visa products.

The Future of Retail zone where Visa capabilities are incorporated in different retail experiences, such as technology product display, magic mirror for fashion and lifestyle, virtual aisle for instant checkout experience etc.

The CEMEA Airways premium lounge takes visitors through an in-flight experience to showcase Visa’s products and how it plays a role in the passenger’s flight journey.

At the last experiential area, we recreated a marketplace inspired by a local Egyptian bazaar (Souq). This area features both sides of transactions, highlighting Visa’s human- centered design for the merchants and buyers.

Collaboration spaces are deployed around the center. These spaces are utilized for discussions, meetings etc.

The journey begins at home, where the visitors will learn more about the VISA payment innovations which they have been interacting with in their everyday life.

Visitors enter a space where different mobility options in both the public and private transit are integrated with Visa products.

The frictionless retail zone where Visa capabilities are incorporated in different retail experiences, such as technology product display, magic mirror for fashion and lifestyle, virtual aisle for instant checkout experience etc.

At the last experiential area, we recreated a marketplace inspired by a local West African bazaar. This area features both sides of transactions, highlighting Visa’s human- centered design for the merchants and buyers.

Collaboration spaces are deployed around the center. These spaces are utilized for discussions, meetings etc.