• Our experience
  • Dubai Innovation Center
  • Nairobi Innovation Studio
  • Visit types
  • Directions to our centers

Our experience

The CEMEA Innovation Center embraces the principles of human-centric design and focuses on serving our region’s unique innovation needs.  We have learned a lot from 7+ years of being part of a global network of innovation centers and have worked with partners to build tangible, customer-centric solutions.

Our 10,000 square-foot facility is an open and collaborative space designed to serve clients and partners in Central and Eastern Europe, Middle East and Africa to build cashless economies


Our Spaces – Dubai Center

UAE, Dubai, Al Falak Street, Al Sufouh 2, Dubai Media City

The first impression matters. The arrival lounge area is a multi-functional space for hosting visitors before they embark on their journey. Natural lighting, warm colour palette, symbolic design motifs and textures capture the region’s style.

Welcome zone is a warm and inviting space for visitors to gather before they begin their journey. Highlight of this zone is the interactive Hyper-Matrix wall that features an overview of Visa innovations.

The journey begins at home, where the visitors will learn more about the VISA payment innovations which they have been interacting with in their everyday life.

After the garden, visitors enter a space where different mobility options in both the public and private transit are integrated with Visa products.

The Future of Retail zone where Visa capabilities are incorporated in different retail experiences, such as technology product display, magic mirror for fashion and lifestyle, virtual aisle for instant checkout experience etc.

The CEMEA Airways premium lounge takes visitors through an in-flight experience to showcase Visa’s products and how it plays a role in the passenger’s flight journey.

At the last experiential area, we recreated a marketplace inspired by a local Egyptian bazaar (Souq). This area features both sides of transactions, highlighting Visa’s human- centered design for the merchants and buyers.

Collaboration spaces are deployed around the center. These spaces are utilized for discussions, meetings etc.


Our Spaces - Nairobi Innovation Studio

Welcome zone is a warm and inviting space for visitors to gather before they begin their journey. Highlight of this zone is the “Faces of SSA” which showcases the recordings of Visa Staff from across SSA Offices.

The journey begins at home, where the visitors will learn more about the VISA payment innovations which they have been interacting with in their everyday life.

Visitors enter a space where different mobility options in both the public and private transit are integrated with Visa products.

The frictionless retail zone where Visa capabilities are incorporated in different retail experiences, such as technology product display, magic mirror for fashion and lifestyle, virtual aisle for instant checkout experience etc.

At the last experiential area, we recreated a marketplace inspired by a local West African bazaar. This area features both sides of transactions, highlighting Visa’s human- centered design for the merchants and buyers.

Collaboration spaces are deployed around the center. These spaces are utilized for discussions, meetings etc.


Visit types offered in CEMEA

Engage with key trends, technologies and Visa capabilities driving innovation, virtually or in our physical spaces

Go deep into key innovation themes and build a joint innovation roadmap

Digital product development sprint delivering a user-validated prototype, solution architecture and path to pilot

Specialist design expertise for rapid prototyping, workshops, and UX validation

Psychometric tests on current UX Journeys to identify gaps and opportunities


Directions to our center

When you book a visit, make sure to ask us about reserving you a parking spot. 

Dubai Center: [email protected]

Al Falak Street, Al Sufouh 2, Dubai Media City

Nairobi Studio: [email protected]

SSA Nairobi