noon payments and Visa Partner to Introduce Visa Click to Pay
DUBAI, UAE — September 10, 2025 — noon payments, a leading digital payments platform in the region, and Visa, a world leader in digital payments, today announced a strategic collaboration to launch Visa Click to Pay. For the first time worldwide, noon payments and Visa are bringing this service to market, designed to address key challenges in e-commerce, will provide a frictionless, secure, and network-agnostic online checkout experience for merchants and consumers across the Middle East.
Built on the global EMV Secure Remote Commerce (SRC) standards, the Visa Click to Pay solution will help combat issues such as high cart abandonment rates and low merchant checkout conversion. This marks a global-first rollout by noon payments and Visa, providing a simple and consistent digital checkout, it reduces the need for consumers to manually enter account numbers and passwords, thus streamlining the online buying process and improving the overall user experience.
The Visa Click to Pay service incorporates Visa's proprietary technologies for fraud prevention, including tokenization of primary account numbers and real-time transaction risk analysis. noon payments and Visa are pioneering this service on a worldwide scale making payment credentials less vulnerable to fraud and provides a more secure environment for transactions. The solution is a key part of the Visa Digital Commerce Program, reinforcing trust and conversion in digital payments.
“By introducing Visa Click to Pay, we are addressing critical challenges in the e-commerce landscape and providing a solution that benefits both merchants and consumers,” said Mosam Gadia, SVP, noon payments. “We are proud to be the first globally to deliver this service in partnership with Visa enabling us to deliver a secure and frictionless payment experience that significantly reduces cart abandonment and drives growth for businesses in the region.”
Godfrey Sullivan, Senior Vice President Products and Solutions for Visa Central Europe Middle East and Africa stated, “We are excited to partner with noon payments to bring the latest in secure digital commerce to the Middle East. Visa Click to Pay is a powerful tool designed to improve payment approval rates, enhance security, and create a seamless checkout for everyone. Our collaboration underscores our commitment to making online payments easier and safer, which is crucial for the continued expansion of the digital economy.”
The partnership will initially focus on integrating Visa Click to Pay for merchants on the noon payments network, with plans to expand its adoption across the region. This initiative stands as the first-ever launch of this service worldwide.