She's Next 2023 UAE Finalists

Founder of Bambuyu

Bambuyu is an impact-driven tissue company based in the UAE. Their mission is to address the pressing issue of deforestation caused by traditional tissue production which contributes to 15% of global deforestation by offering a tree-free tissue alternative.

Founder and Managing Director of Thrift for Good

Thrift for Good is a charity thrift store chain in Dubai, rehoming preloved items to reduce waste and raise funds for children around the world. They donate 100% of their profits to support the projects of the non-profit organization Gulf for Good. Their stores are not only a transparent zero-waste place to declutter your clothes, but also a volunteer-run community hub to find accessible, sustainable and quality clothing while giving back. They are turning the fashion industry on its head!

Founder and CEO of The Bookshelf

The Bookshelf is a bilingual book subscription for kids. They curate the best Arabic and English books for parents, to support them in their parenting journey. They also curate themed boxes, reading corners, workshops, and book readings.