Rappi Case Study | Visa Partner

Rappi + Visa. Accelerating digital commerce in Latin America

Visa works with innovative companies around the world. Discover how we helped delivery startup, Rappi^*.

Rappi’s mission

Latin America is home to over 600 million people. Nearly half of them are unbanked. Getting a credit card or even a debit card is difficult. Which leaves many consumers unable to participate in the progress and advantages offered by the digital economy. The founders of Rappi believed that there was a way to change that and power a true digital transformation across Latin America.

They created an app that not only delivered everything from food, to dog walking services, to on-demand manicurists, it delivered something just as important: financial inclusion to the entire ecosystem that used Rappi.

We wanted to build a solution to allow consumers to have a better way of living. In Latin America, the conditions of day to day life are really complex. We believe that Rappi could use technology to drive progress and change how consumers live.

— Sebastian Mejia, Cofounder and President, Rappi

How Visa helped Rappi

Rappi views their products as part of an ecosystem that solves problems for consumers. In order for consumers, merchants and couriers to embrace the product, the payment flow has to be sophisticated, secure and simple – and Rappi first started partnering with Visa to help enable this for their mobile commerce experience.

To expand on their ability to help solve the day to day needs of consumers, Rappi signed a regional partnership with Visa. With RappiPay and issuance of Visa Debit and Prepaid cards across markets in Latin American, Rappi is able to make payments convenient for consumers and the merchants they work with. And they’ll be able to scale up with Visa’s help as they launch cards in more Latin American countries.

What we value a lot is the Visa network. Visa knows what the trends are, what the interesting solutions are, and what the right payment products to offer consumers are. That breadth of knowledge is something that we leverage on a day-to-day basis.

–Sebastian Mejia, Cofounder and President, Rappi

Rappi by the numbers

countries. Rappi currently operates in Argentina, Brazil, Colombia, Chile, Costa Rica, Ecuador, Mexico, Peru and Uruguay.

30-minute delivery. Rappi’s customer can order almost anything using the Rappi app – including a Visa debit or prepaid card.

employees in the Rappi family. In addition, Rappi has 25,000 couriers and has worked with 50,000 different businesses.

Visa solutions and services used by Rappi

Rappi uses Visa’s product and programmes to help deliver on their vision of building an ecosystem in Latin America that allows consumers, businesses, and their couriers to more easily participate in the digital economy.

CyberSource Decision Manager

The Decision Manager is a fraud management solution that’s a core part of Visa’s payment management platform. The solution mitigates the risk of payment fraud and gives Rappi the ability to customise rules and models to their specific business, across all their channels.

Learn more about CyberSource solutions

Visa Debit and Prepaid cards

Customers can sign up for the Visa card directly through the Rappi App. The card is then delivered by a Rappitendero (courier) within 30 minutes and it is activated with a QR code.

Learn more about the Fast Track Programme

Building a startup is hard. In that journey, having partners is very important. We value partners that actually go into the trenches. In the case of Visa, having their teams work closely with our teams – iterating the product together – I think that has been super important.

–Sebastian Mejia, Cofounder and President, Rappi

^*Screen images for illustration purposes.

Source: Rappi

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